What I Wish I Knew About The Impact Of Followers, Likes & Views
- Lisa Gregory
- Oct 18
- 2 min read
Updated: Nov 11
We all know the number that lingers in the corner of the screen
followers, views, likes, saves, impressions.
The metrics whisper a promise: the higher the number, the greater the impact.
But through the HAPHE lens, the two are not the same currency.
Reach measures exposure; impact measures exchange.
One counts eyes; the other counts hearts.
Reach can be bought, boosted, or borrowed.
Impact has to be built slowly, relationally, authentically.
The Mirage of Magnitude
Students often conflate visibility with value because both look similar at first glance.
The post that travels furthest feels the most significant; the video that trends feels like success.
But what metrics capture in quantity, they miss in depth.
The HAPHE philosophy treats metrics as surface indicators the market data of the digital world.
They tell you what travelled, not what transformed.
They show the flow of attention, not the exchange of meaning.
When you chase metrics, you start optimising for scale rather than substance.
You craft messages that appeal widely but resonate thinly.
The emotional economy suffers the same fate as over-inflated markets: high activity, low authenticity.
The Emotional Cost of Counting
Numbers are addictive because they create an illusion of certainty.
They convert feeling into measurable form.
A like equals approval, a share equals success, a follow equals belonging.
But once meaning is outsourced to metrics, silence feels like failure.
Students talk about “dead posts” the way traders talk about losses.
A creative idea that didn’t “perform” becomes a personal disappointment.
The algorithm’s silence feels like rejection even when it’s just randomness.
This is quantitative self-esteem: identity fluctuating with analytics.
The more you measure yourself, the smaller your capacity for wonder becomes.
From Metrics to Meaning
HAPHE reframes measurement as reflection, not verdict.
Numbers are data, not direction.
They can inform your reach, but they should never define your worth.
To shift from reach to impact, you ask different questions:
Who felt something because of what I shared?
What conversations began, not just what numbers grew?
Did I speak to algorithms, or to people?
This reframing turns metrics from masters into mirrors.
You use them to understand flow, not to assign value.
“Meaning begins where measurement ends.”
The Compounding Effect of Authentic Impact
Impact operates on compound interest.
A single sincere interaction one message of resonance or comfort has a higher emotional return than a thousand anonymous impressions.
Depth multiplies quietly.
When your purpose drives the post, followers become collaborators.
Your digital ecosystem strengthens because its currency is trust.
That’s emotional equity influence that remains even when algorithms shift.
In the long term, meaning always outperforms metrics.
Because attention fades fast, but authenticity accrues.
Our digital selves are living economies of attention. See followers as living connections, and explore when real starts to feel performed.
Notice the art of going unseen and question how feedback shapes identity.
Presence is powerful but peace is stronger. Balance the two.